Site Launch: IRO Cycle
I’ve been so busy scouring the internets for posts that I almost forgot to post about this myself! The site is for IRO Cycle, which we just launched last week. First the back story…. IRO makes fixed gear bikes, which, if you lived in Williamsburg (like I do), the Lower East Side, or the Mission District in SF, you would already know have worked their way up the urban cycling chic food chain from exercise track bike geekiness to messenger bike craziness up to hipster status symbol. I’ve developed an eye for them while working on this site and can safely say that there are between 1 and 3 brakeless…Read more