Switch App Onboarding
Switch had a registration success rate of 50%. On a shoestring budget, I user tested the app to identify the problems people were having with registration, redesigned the onboarding process, and user tested it to ensure that the solution would help us reach our goal. I also kickstarted the team’s user-centered design process by conducting interviews and creating proto-personas to aid in their ongoing design decisions. Using the styleguide that had already been implemented, I delivered high-fidelity mockups created in Sketch.
