“Designed By Me” Website & iPad App
Lolly Wolly Doodle had been creating and selling fashion for little girls for several years. Their innovative manufacturing processes allowed them to turn around custom designs in a short amount of time. Wanting to show this off, we imagined a “build-your-own” dress making tool that would allow users to design and purchase custom dresses based on LWD’s signature dress styles and patterns. We prototyped, tested, and launched a one-of-a-kind experience, allowing Lolly Wolly Doodle to get their designs into the hands of their real customers – little kids.