When Powderkeg Media approached us to help them create a first-of-its-kind interactive romantic comedy, I was excited to try something new. Together we married story and interactivity with fun and feasibility, crafting a linear storytelling experience that has users making decisions through familiar interactions, putting characters in situations using Alternate Reality, and seeing how their…
A24 Films wanted to reach fans in a new way, by auctioning off the most coveted items from some of their most beloved films. Unfortunately there was no plug-and-play platform that would allow them to do this – they needed a custom-designed, custom-built online auction website and content management system to do it. Leading the…
Canopy had a framework for something revolutionary – a recommendation engine that delivers personalized content recommendations without collecting or storing any personal data. What they needed was an app to prove out the technology. Using research, testing, and prototyping I led the team at Type/Code to design the Canopy Beta app. Over the next 6…
Deliverables:User Interviews, Surveys, User Testing, Research Analysis + Synthesis, Ideation Workshops, Design Concepts, Wireframes
When the talented group of designers and developers at Type/Code were contracted to redesign the Media Lab’s website, they realized that they had a lot of work to do before they could start designing. They contracted me to spearhead the discovery process, which involved interviewing dozens of stakeholders to uncover the needs of these varied…
Deliverables:Stakeholder Interviews, Surveys, Analytics, Research Analysis + Synthesis, Ideation Workshopping, Concept Development, Feature Prioritization, Detailed Wireframes and Workflows, Content Models, User Stories
Lolly Wolly Doodle had been creating and selling fashion for little girls for several years. Their innovative manufacturing processes allowed them to turn around custom designs in a short amount of time. Wanting to show this off, we imagined a “build-your-own” dress making tool that would allow users to design and purchase custom dresses based…
Deliverables:Detailed Wireframes and Workflows, User Testing
Switch had a registration success rate of 50%. On a shoestring budget, I user tested the app to identify the problems people were having with registration, redesigned the onboarding process, and user tested it to ensure that the solution would help us reach our goal. I also kickstarted the team’s user-centered design process by conducting…
Deliverables:User interviews, Personas, User Testing, Mockups
Signpost was an online ad network that promised to help businesses drive new customers by creating Groupon style deals. Understanding that they needed to deliver more on the customer experience for the small businesses that used them, they asked me to come in and do user research on their small business customers to inform their…
Deliverables:User interviews, User testing, Research Findings, Wireframes
Clothia already had a website and an iPad app, but they wanted to revamp the app to be more social and to help them improve their new user acquisition. So we redesigned it from top to bottom, with the focus on making the interactions more low-cost, and sharing to third party networks more seamless. As…
Deliverables:Analytics review, Product Definition, Concept Sketches, Detailed Wireframes and Workflows.
My client – a first time entrepreneur – had a great idea for a location-based scavenger hunt game that could be pitched as a loyalty program to small businesses, a team-building activity for groups and conferences, or just a fun, asynchronous game to play amongst your friends. Though the basic concept and vision were there,…
Slated is an innovative social networking platform that reimagines how independent films get made.I worked with Slated over several years to design how this online tool would help filmmakers package and find funding for their projects.
